Peter Chun

Over the last couple of years, Google has been making a variety of changes to the quality score impacting paid search.  First it was more then CTR*Max CPC’s, then the “more” became a dynamic ad ranking model which included landing pages, then that was stretched further into min/max CPC’s as well as “content” on landing pages being valuable.

Effective April 1st, Google will be strictly enforcing a “new” policy that display URL’s must match Destination URL’s.  This will likely have a large impact on free-loading search publishers that aren’t adding much value through the “real-estate” model.  Here’s a list of changes that we should expect with some examples to help explain things better: (more…)