About The EventThis full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet's impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. Businesses and consumers are embracing social media, web video, and environmentalism. Communications professionals are challenged more than ever to measure ROI on their initiatives while embracing new and sometimes immature cutting edge tactics. We will explore case studies and provide a platform for highly regarded thought leaders to share their successes, failures and lessons learned. We will also invite the best of breed product and solution providers to share their perspectives on the changing face of communications.  Case Study: Harnessing the Power of User Generated Media at Toyota Motor Company
Bruce Ertmann, Corporate Manager, Consumer Generated Media, Toyota Motor Sales, U.S.A. Inc.
As a global leader, Toyota is on the forefront of innovative ways to support its brand and deepen relationships with consumers and dealers. Bruce Ertmann will share his case studies and lessons learned about how one of the largest automobile manufacturers in the world embraces consumer generated media as an important part of its overall branding and communications strategy.
 Case Study: Results through Convergence: McDonald's Use of New Communication Vehicles to Engage Consumers
Heather Oldani, Director of Communications, McDonald's
As an industry leader, McDonald's continues to seek new ways to reach consumers in order to meaningfully engage them with the brand and to drive awareness and trial for new products and promotions. With the media landscape continually changing, as well as consumers' preferred channels for receiving information, the Communications Team at McDonald's USA has gone beyond traditional media relations to new communication vehicles to help launch new products and to help build brand trust, often times in close collaboration with marketing. The case study presentation will focus on the results delivered from this close collaboration combined with the use of vehicles for two product launches and the company's efforts to reach Moms with brand trust messaging.
 Case Study: Casio's Partnership with YouTube To Launch The "YouTube Camera"
Melissa Keklak, PR Director, Casio
Casio has teamed up with YouTube to help establish itself as an innovative company among younger consumers by equipping some of its newest digital cameras with a YouTube Capture mode. The electronics company secured an exclusive agreement with YouTube to provide software on four of its cameras. "We've always been a youthful-type, trendy company," Melissa Keklak, PR director, Casio told PR Week. However, some of Casio's innovations have been overlooked in the competitive digital camera market, she explained. But with this effort, Casio's PR goal is to be known as "the YouTube camera" and the first in the market to offer this technology, Keklak added.Outreach efforts include promoting the agreement to print, broadcast, online, and new-media outlets. The second phase of the campaign involves giving cameras to editors to review the YouTube mode. Later this year, Casio will launch a contest to raise awareness about the YouTube-enabled cameras.
 Case Study: Social Networking Meets Madison Avenue - Future Opportunities & Lessons Learned from myYearBook.com, the fastest growing social networking site on the internet
Geoff Cook, CEO, myYearBook.com
>www.myYearbook.com is the fastest growing social network on the Internet for 13 to 21 year olds and the only one started by 2 high school students. They recently announced that the site logged a phenomenal 70 percent increase in traffic over the course of just one month from 2.8 million unique visitors to an astounding 4.6 million. Geoff Cook will share the inside scoop on how to create and execute successful marketing partnerships between online social networks and brands. He will focus on how to best work with social networking sites from both pr and advertising perspectives.
| DetailsMonday, December 3, 2007
8:30 a.m. - 6:00 p.m.
The Graduate Center/CUNY
365 Fifth Avenue; New York, NY 10016
Registration Fee: $395, to receive a discounted rate
of $345 enter promo code CONCO when registering.
http://www.bdionline.com/convergence2007
Additional SpeakersRobert Aitken, Broadcast Product Manager, AP Online Video
Daryl Battaglia, Vice President, Nielsen Tracking System
Stephen Berkov, Director, Brand Innovation, Audi of America, Inc.
Jack Berkowitz, Senior Vice President, ALM Media
Karen Bloom, Principal, Bloom Gross & Assoicates,Inc.
Gigi Carroll, VP Concept Director, DraftFCB
Michael Clemente, Executive Producer, ABC News
Paul Dunay, Director Marketing, BearingPoint and Author, Buzz Marketing for Technology
Bart Feder, Chairman, The FeedRoom
Adrienne Garland, Vice President Marketing, PR Newswire Association LLC
Mindy Gikas, Managing Director, Human Resources, Ogilvy Public Relations Worldwide
Scott Goodson, Co-Founder, CEO & Chief Creative Officer, Strawberry Frog
Dan Greenfield, Media Consultant and former Vice President, Corporate Communications, EarthLink
James Gregory, CEO, Corebrand
Monica A. Hand, Manager, New York Metro Area, Public Affairs & Communications, United States Postal Service
Dena Helf , Executive Producer, Video, Vault.com Inc.
Peter Himler, Flatiron Communications & President, PR Club of New York
John Kaponi, Managing Director, Infocis Press Monitoring
Meg Kinney, Executive Vice President, Strategic Planning, Integer/TBWA
Jessica Luterman, Managing Director, DeSilva and Phillips
Russell Meyer, Chief Strategy Officer, San Francisco, Landor
Dori Molitor, CEO, Womanwise
Christine Nevin, Director, Business & Media Relations, ConEdison Solutions
Stacey Prenner, Talent Management Director, DDB
Jason Rissman, Google
Stuart Schwartz, The NewsMarket
Hank Stewart, VP, Strategic Messaging, Green Team
Gus Warren, Vice President of Strategic Partnerships, Spot Runner, Inc.
Alyssa Waxenberg,Senior Director of Westin and Element Interactive Marketing, Starwood Hotels
Sponsors |
NY-based Snooth has announced a $1 million angel round of financing today. This is in addition to their previous $300k funding round raised in December 2006.
Comments Off
