Archive for the affiliate marketing Category
22
03
2008
Jelly on CurrentPosted by: Nate Westheimer in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
21
03
2008
Priscilla Ahn on LIVE@FYIPosted by: For Your Imagination in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
The live feed on www.liveatfyi.com will actually start at 1p.m. EST with interviews of Max Haot from Mogulus, Paul Kontonis from For Your Imagination and host Jon Johnnidis by Johan Farid Khairuddin, the newest Asia Pacific UN Youth Ambassador and Malaysian radio and satellite celebrity. All studio guests of LIVE@FYI will get to sample delicious fudge from Brooklyn Fudge with special thanks to Amanda Jones. LIVE@FYI is a live web series on Mogulus and produced by For Your Imagination which showcases the best and most promising bands and artists the music industry has to offer. Whether it’s an unsigned solo performer, a YouTube video sensation, or household name, LIVE@FYI will instantly bring a unique and exciting live performance to a global online audience.
21
03
2008
Geek NYPosted by: Hank Williams in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
As many of you know I have been fairly focused on the question of how to improve the state of the technologist community in New York.
Unfortunately, we do not have the same kind of technologist community as other geographies such as Silicon Valley, and while there are many many technologists in the New York area, in my view there is not sufficient connectedness among us. Many of you are buried inside much larger institutions such as investment banks, and other organizations for which technology is more of a necessary means to an end, than something in and of itself to be interested in or excited about. So today, I am proposing the creation of a group called the Geek NY. Geek NY will be modeled on several ideas that I have seen work, and that I think could be effective. The anchor of the concept, which I hope can be similar to the NY Tech Meetup, is a monthly meeting where one or two people will present a technical idea or issue that would be of interest to the technology community at large. An example might be someone coming in to talk about the concept of map/reduce as a new paradigm for programming. The idea is, at the monthly meetings, to offer presentations that are broadly valuable to the technologist community. Presenters will be a mix of local technologists, and presenters from the corporate or academic world. However, the idea would never be to promote specific products, but more to discuss new ideas, processes and thinking. Once we begin to improve connectedness, I believe there will be an opportunity to tackle some of the broader issues that keep New York from really being on the map as a great place to create technology and to build technology companies. Several months ago we formed the New York Tech Boosters mailing list, which I would encourage everyone to join, as it will be the starting point for all discussion about Geek NY. If you are in the Tri-State area, join us.
20
03
2008
Marketing Presentation for ITAC FastTracPosted by: Paul Kontonis in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
19
03
2008
Magnify.net Launches v3.0; Goes After Professional and Enterprise CustomersPosted by: Allen Stern in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
Similar to NY-based white label social networking provider KickApps, Magnify.net now offers three pricing plans: free, pro and enterprise. Free allows you to share in the revenue generated from your pageviews, pro allows you to "buy" the inventory and display your own advertising and enterprise is for their larges customers including The Weather Channel. Check out all of our Magnify.net coverage.
19
03
2008
Elevator Advertising on CampusesPosted by: JackPo in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0In the interest of anti-stealth, I’m going to publicly announce one of the for profit ventures that I am currently working on. Incidentally, what exactly happened to the NextNY anti-stealth movement? There was a lot of activity at the end of October, and then the whole movement seemingly collapsed. Anyway, a friend and I have started exploring the idea of a new campus based venture. Many of you who are students are probably familiar with the few awkward minutes that you spend every few hours in an elevator traveling to and from class. While you are in the elevator, wouldn’t it be nice to have a nice LCD displaying current campus events that might be of interest to you, or perhaps an ad telling you about the discounted food at Chipotle down the block this week? Our idea is exactly that, we would like to create a network of LCDs in campus elevators that would stream both campus events as well as advertisements. A well established player, Captivate Network, currently does this in the office building market. We would like to stay away from office buildings at the moment, and focus purely on college campuses (Facebook vs LinkedIn analogy?).
Since both of us are current Columbia students, in fact both BME PhD students, we have decided to use Columbia University as a pilot site. I haven’t had time to put together a powerpoint presentation yet, but I will definitely post it in the next few days. For now we are tackling several thorny issues:
Since we are still very early in our planning stages, we are open to all suggestions and ideas. Let me know if any of you have any feedback or have seen existing implementations on college campuses! If you happen to be a college student / faculty, and are interested in joining our team, shoot me an email: mail @ jackpo dot org.
18
03
2008
CafeMom Scoops Up $12 Million; CPG Ad Campaigns Range From $200-500kPosted by: Allen Stern in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
CafeMom is working with some of the largest CPG companies and retailers in the U.S. including: Walmart, Playskool, Disney, HP, Kraft, General Mills, Nestle, Unilever, JCPenney, Johnson & Johnson and Best Buy. I spoke with head of design Matt Zarzecki who explained that custom campaigns average between $200,000 and $500,000. The site is currently running over 120 million pageviews per month with 6 million visitors. CafeMom is an interesting startup for me to watch given my history in the CPG online business and having been involved in a similar site from inside a CPG company. Moms are one of the "richest" segments online and CafeMom has done an excellent job capitalizing on this demographic. I put them on acquisition watch last week. Check out my interview with two of the executives from CafeMom.
18
03
2008
BigScreen LittleScreen March MadnessPosted by: For Your Imagination in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
18
03
2008
Showing off Silicon Alley - The Jeremiah Owyang editionPosted by: Nate Westheimer in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
See Jeremiah’s coverage of the lunch here (his photo above) One of my favorite things to is show off the best of Silicon Alley to people visiting Silicon Valley - especially influential folks. Today, I did just that, by having folks converge on Shake Shack in Madison Square Park for lunch with Forrester Researcher Jeremiah Owyang who writes the influential Web-Strategist blog. I’ve known Jeremiah since Frank Gruber introduced us at Blog World Expo in November. Anyway, those in attendance for lunch were (aside from Jeremiah and myself): Kyle Bragger I was especially glad to introduce Jeremiah to Kyle, as he had been following BricaBox since back in November. Also, it was great to have Matt there because their community stuff at CafeMom is of such interest to Jeremiah’s work. I hope they stay in touch going forward. Overall, though, it was just a treat to show off Silicon Alley and show that with just a few Twitters you can have folks coming out of the woodwork to a nice lunch. Hopefully Jeremiah’s post finds it back through the Valley and they learn how great our community of tech people here are.
18
03
2008
Naked to introduce Open Messaging at W2NYPosted by: Peter in Heat, Kicks, Sneakers, affiliate marketing, internet, new media, nextNY, online advertising, web 2.0
Naked proposes a cross-platform alternative they call Open Messaging. There’s already an international private beta. US mobile support will be added before the end of this month. |