Over the last couple of years, Google has been making a variety of changes to the quality score impacting paid search. First it was more then CTR*Max CPC’s, then the “more” became a dynamic ad ranking model which included landing pages, then that was stretched further into min/max CPC’s as well as “content” on landing pages being valuable.
Effective April 1st, Google will be strictly enforcing a “new” policy that display URL’s must match Destination URL’s. This will likely have a large impact on free-loading search publishers that aren’t adding much value through the “real-estate” model. Here’s a list of changes that we should expect with some examples to help explain things better: (more…)
Wow this is super cool. We’ve all read “x” in a box but it’s always lacking in some way or another. While I can’t vouch for the construction of this stuff, I’ve been in and out of college. College kids is the target market that keeps giving. The founders of this company need help funding. Someone help them! Ikea buy’em out! The unpack takes ~10 minutes.
My buddy Q (facebook smackdown app fame) picked up the sidekick back when it had first came out - monochrome, clunky but the first to hit the mainstream with a qwerty device & always on IM. He absolutely loved it. As the hardware got better (software development moved like snails) I always loved the concept but felt execution was lacking. Maybe I wasn’t in the target market for it.
The rumor mill is hot with the latest word that Google has purchased the address book turned “social media” hub.
Plaxo has been in the press lately “shopping around” and LinkedIn has repeatedly stated that they are not interested in going public in the “near” term.
I’m a fan of plaxo - as it allows me to sync from device –> corporate email/calendar –> google calendar –> iCal. While it’s buggy, it gets the job done and IMO does it the best out there. I haven’t dabbled too much in the “pulse” features yet, but cmon make the “de-duper” free please!
If you know any folks at plaxo - you may want to keep an eye out for them here.
Knowledge is power. We all thrive on knowing what’s going on, who did what, with who/where, the obligatory “was he/she drunk?” and ending it with the all too common “wow!”
Michael Robertson (domain fame mp3.com) has recently launched a new site dealipedia. Prying off anonymity and silicon valley/alley buried secrets (and of course legitimate info from the SEC) users can now take the wikipedia model and show who has a bigger napoleon complex house and higher cholesterol.
Favorite section of the site for me is “Who Made The Money?” but probably not for Joitchi Ito who (made “0″ million) on the deal with “Quincy’s House of Pain” (also known as CBS Interactive.) While it recently has taken off, given where the market has been and continued direction of compression, this list will likely continue to grow.
My goal in life is to make this list and be angry (secretly stoked) because i found out through someone else.
Last year, many of you may recall a snowboard rail session on an absolutely frigid brick day/night.
It’s back again and the competition pool looks strong as ever. Danny Kass is missing from the list. He’s one of my favorite riders to watch and it was cool seeing him across the street as we were both about to cross.
What wasn’t cool, was me fumbling, trying to flip out my digi cam trying to take a picture and totally missing the shot. I’m pretty numb to celebrities (we see a ton by the office) but when it comes to snowboarders, culinary masters and Anthony Bourdain, I get pretty excited.
It’s strange with it being +60′ here in NY, but the snow is being loaded and the setup is underway. Click here for more details
Eddie Wall defends his title against the rest…cya there. Click for the full list of riders. (more…)
Sources close to the deal reveal that the acquisition was ~150M USD.
Why this makes sense. . operating under the ad.com umbrella, you now have a strong reputable ad network that performs on various pricing modes (CPC, CPM, CPA) side by side with an affiliate network that will likely leverage alot from ad.com
There’s alot of operational leverage that buy.at can capitalize on. Merging the ad.com technology will also create scale and a “more” integrated platform for buy.at.
Lastly…uniting AOL’s properties puts them straight into the servicing game with an ad network, affiliate network, universal data feed utilities and an SEM agency.
CJ with VLCK, Performics with DCLK, LinkShare with Rakuten and now Buy.at with AOL creates a landgrab for premier retailers in the space. Expect AOL to go after Quigo/Ad.com clients aggressively over the next 9-15 months as well. If you thought price cuts were one of the challenges to the affiliate space, get ready for some more.
Google misses earnings, stock plummets, people “freak” out - before some thoughts, here are some facts:
Total paid clicks in the fourth quarter rose 30% compared to the same period in 2006, but slower than the 45-52% growth seen during the first three quarter of 2007
Most disappointing probably was the number of aggregate paid clicks which increased just 9% during the quarter
For the first time since its initial public offering three years ago, Google’s quarterly profit failed to climbed more than 25%
Overall, Google reported fourth quarter net income of $1.21 billion, or $3.79 per diluted share, up nicely from $1.03 billion, or $3.29 per diluted share, in the same quarter last year but, the earnings per share number excluding items came in at $4.43, below the consensus analyst estimate of $4.47. Revenue also fell short by $60 million
Now for some Thoughts
Google search market share is the largest it has ever been (through December of 2007)
The online advertising market continues to grow with healthy projections into 2012 (with search leading the charge)
Google adjusted clickable areas through the paid search (top listings) from the “shaded area” to the actual “advertisement” to reduce what they call “invalid” clicks (different from fraud clicks, as they cast a wider net of false positives to catch invalid activity before it needs to be accounted for)
Google’s investments and entry into new markets/products/services will need to come together over the next few years - the dependency on the advertising business unit will continue to become an issue
Google needs to diversify the revenue mix and need to manage the street’s/investors expectations - they’re growing…don’t forget that
Nike SB would be releasing new sneakers that are inspired by classic Guitars. As the name of this sneaker suggests, this shoe was inspired by the Fender Bass guitar. The store called 242 has stock of these shoes. The Fender bass guitar was created by Leo Fender. This guitar stood out from other guitars because of its brighter and richer tone.
The toe box is silver-grey and represents the knobs and metallic portion of the Fender bass. Running down the length of the shoe, the shoe lace would represent the guitar strings. There is a pattern of bullet holes spraying out from the center of the toe box. The brown represents the wood part of the guitar. At the heel, the black portion of the backstab has been given a different appearance with specks of pink. (more…)
Since the subject of the post below is preview NIKE SB, here is an presentintation of carnival pra who want to go to upgrading listinha than enough here in Brazil in 2008. Immediately prior to the collection FALL 2008 - theme of the post below - arriving at the shops of the models SUMMER 2008, which include DUNKS much awaited, as FERRIS BULLER - you see here in images in real top hand - and MID brown / green with cadarços purple (in a style means Donatello, the Ninja Turtle, inspired by kingkellys custom)
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Besides these two DUNK the collection also reserve good surprises, as well bacana this version of P-ROD 2.
Only pra strengthen, all these models arriving at the stores there by Brazilian month of June.
It is expected.
