Peter Chun

Here are some more pics courtesy of fauxami.de - of the Made for Skate Mids Nike SB sneakers. More pictures after the jump.

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Global warfare has started, and these are the first looks at Nike’s jump into the snowboarding industry. The next best thing to attack your local snowpark… hypebeasts. More info from SouthoftheNorth…

“Say what you will about Nike but the know how to put enough R&D into a product that they get it right. Coming out of SIA, Nike drops boots inspired buy the legendary Nike Air Force 1. No word yet on street dates or color ways. Rumored to be dropping in August through October: four mens models and three womens. Will they take off like Nike SB? Time will tell. But, it’s safe to say they are, at minimum, an even money bet. Translation: the sky is the limit for Nike Snowboarding…”

Source : SouthoftheNorth

Nike South East Asia has done a special Dunk Locker packaging for the Nike Dunk Be True campaign. It’s a special locker which contains the 7 pairs of “Be True to Your School” Dunks as seen on the poster. These lockers are made as part of the Dunk campaign’s initiatives. Mark Ong (SBTG) was one of the first to receive them as part of the seeding program. Word has it these lockers might even be given away as lucky draw during their series of Dunk events in South East Asia.

Source : STREEThing

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I know, I know. More stuff coming….

However - some stuff to chow on in the interim.

1. The Facebook SmackDown - if you haven’t played this app yet, you should (and I’m not just saying that because my best friend created the application) - it’s really cool, in BETA - full review coming shortly
2. I’ll be in San Frizzle this week - I have a speaking session at our annual event Summit Event - it’s on “online-video” as a merchandising tactic for Advertisers - should go smooth
3. If you’re in the area, gimme a shout…

Till further updates - i’ll leave you with “a (2) letter” words to live by

Taking inspiration from Nike ACG Performance outerwear, this capsule collection fuses elements of urban street style with innovative performance materials, diverse fabrication and design techniques. Hand polished premium zips, laser cut pocket openings, and leather accents and trims add refinement and sophistication to iconic outerwear styles such as the parka, Harrington and the M65 field jacket, re-interpreted through the philosophy of appropriation, improvement and conversion. (more…)