Last week I had the chance to sit down with Darren Herman who recently joined NY-based The Media Kitchen as the group director of digital media. The Media Kitchen is part of the kirshenbaum bond + partners family. You might already recognize Darren as he has authored several popular articles here on CenterNetworks.
Darren oversees the digital media group internally and all external strategy as well. His team manages approximately $1.9 billion in media spend annually. They work with clients such as Mike's Hard Lemonade and Panasonic. And I am sure you are asking why I am covering this on CN. It's simple. Darren's company is looking for quality startups to spend those $1.9 billion in ad dollars on.
Darren thinks of his job as "corporate entrepreneurship" where he gets to invest ad dollars into startups. Most media companies take Comscore reports, pick the top x number of sites and spend their client's advertising dollars on those sites. Because Darren understands the startup world (he's been through several), he can help clients join the conversation and help expose them to sites and services earlier than other (larger) media companies.
If you have a startup that is advertising-based for revenue creation, what ad networks do you use? Have you considered using an ad partner like The Media Kitchen? Or are you using Google AdSense or a typical ad network including Burst, Tribal Fusion, Casale, etc?
Lastly, Darren asks that you contact him via his blog if you looking for advertisers for your startup.
At the top of 2008, Nike is set to release their "Friendly Football" Pack featuring three colorways of the Nike Air Max 1. Each of the Air Max 1s within the pack follow a mesh toebox, Patent toe strip/eyelets, Suede mid panel, patterned heel material blocking. The patterned heels include "Thunder Camo", Elephant Print, and repeating Stars.
Nike's "Friendly Football" pack is scheduled to release during January of 2008.
Discuss the Nike "Friendly Football" Pack in the KATC Community ->
As part of their 2007/2008 Consortium Series, Adidas recently released a "Light Side/Dark Side" Pack of Adidas Superstars with branding and inspiration from the cult classic Star Wars series. Complete with Star Wars action figure packaging, the "Light Side/Dark Side" Pack features a "Yoda" Adidas Superstar and a "Darth Vader" Adidas Superstar, the respective leaders of the Light Side and Dark Side. The "Yoda" Adidas Superstar features a Hemp upper, inspired by Yoda's robe and the "Darth Vader" Adidas Superstar features a Black shiny Black leather/Black Patent upper inspired by Darth Vader's suit.
The "Light Side/Dark Side" Adidas Consortium "Yoda" and "Darth Vader" Superstars are available now at select Adidas accounts.
Discuss "Light Side/Dark Side" Adidas Consortium "Yoda" and "Darth Vader" Superstars by clicking the "Add/View Comments button, or by clicking [HERE]
I, like many, like to keep tabs on the companies I’ve worked for in the past - for all reasons really.
As discussed here it looks like the Sirius XM merger may be annouced as early as today. The folks over at Orbitcast seem to have the inside track.
“Many believe that the DOJ will issue its announcement before the bell on Monday, mostly based on Bear Stearns’ word that the deal will be approved as soon as last Friday or today. Of course, no one knows for sure except for the DOJ itself… but what do you think? Is today the day?” Click here for the full article.
Located across the street from the legendary Apollo Theater at 268 West 125th Street Between Adam Clyton Powell and Frederick Douglas Blvd [MAP], the House of Hoops is billed as the ultimate Basketball Lifestyle retail experience. Complete with a consumer playable Half-Court (used as a wear test station to try out sneakers), a Video Game lounge, a movie lounge, and several rooms of exclusive/non-exclusive Nike Inc. product, the House of Hoops sets out to offer both amenities and products in a truly unique way. Unique in an of itself, the House of Hoops sells only the Basketball related products produced by Nike Inc., this includes product from Nike, Jordan Brand, and Converse. Each of these Brands occupies their own branded space within the House of Hoops, architecturally independent from the other. All of the products within these independent brand spaces are merchandised as visual packages with the sneakers and apparel linked through color, style, etc. For example, the Converse space features Converse footwear and Converse's WADE 3, linked to matching pieces of Converse/WADE apparel. The same holds true for the Nike College room, the Jordan Room, the LeBron/Olympic Room, and the Charles Barkley Room. Though each room's position is architecturally permanent, the merchandise within the rooms can obviously be changed out easily. Today's Barkley room may be tomorrow's Nike/Kobe room.
Of course the main draw of the House of Hoops is the location exclusives including, but not limited to, Nike Basketball Player Exclusive Special Make Ups. The Nike PEs occupy their own prominent space at the entrance of the House of Hoops with the large [PEWall].
Though many of our readers have not had the chance to visit the House of Hoops, through this KATC Video feature, we are providing a virtual tour and a glimpse into the media unveiling of the House of Hoops that took place prior to the public grand opening.
To watch this video, click on the playlist entry in th WKATC module, or click [HERE] for a Larger Video.
GroundReport Founder and CEO Rachel Sterne discusses how citizen journalists use the website to share news stories and images while also receiving revenue.
What we learned about GroundReport:
Provides citizen journalists around the world a platform to publish their stories
Distributes international news that most mainstream media outlets do not
Business model is based on geographically targets advertising and revenue sharing
Our friend Steve from Shoe York.cominterviewedBobbito Garcia a few weeks ago and still hasn’t finished writing about his experience. Over the weekend Sneaker Files e-mailed Steve, requesting his finished story. Instead of the piece, he responded without text, simply attaching the following pics to his blank message:
Quentin Richardson Air Jordan 12.5 PE - Player Exclusive Sample
LeBron James - Nike Air Force 1 25th Low PE Brown - Player Exclusive Sample -
LeBron James - Nike Air Force 1 25th Low PE White - Player Exclusive Sample -
Team USA - Nike Air Force 1 25th Low PE - Player Exclusive Sample -
Set to release in 2008 is the sequel to the Nike Zoom LeBron Soldier. This time around, the Nike Zoom LeBron Soldier 2 will not have the straps like the Original Soldier and the model it was based off of: 20.5.5.
You might wonder whats the deal with all the holes around the midsole through the toe box. This new feature is taken from when LeBron James was young and played basketball with a milk crate. Releasing around Spring/Summer 2008. Via markyd33psu.
Last week I had the chance to sit down with Darren Herman who recently joined NY-based The Media Kitchen as the group director of digital media. The Media Kitchen is part of the kirshenbaum bond + partners family. You might already recognize Darren as he has authored several popular articles here on CenterNetworks.
Darren oversees the digital media group internally and all external strategy as well. His team manages approximately $1.9 billion in media spend annually. They work with clients such as Mike's Hard Lemonade and Panasonic. And I am sure you are asking why I am covering this on CN. It's simple. Darren's company is looking for quality startups to spend those $1.9 billion in ad dollars on.
Darren thinks of his job as "corporate entrepreneurship" where he gets to invest ad dollars into startups. Most media companies take Comscore reports, pick the top x number of sites and spend their client's advertising dollars on those sites. Because Darren understands the startup world (he's been through several), he can help clients join the conversation and help expose them to sites and services earlier than other (larger) media companies.
If you have a startup that is advertising-based for revenue creation, what ad networks do you use? Have you considered using an ad partner like The Media Kitchen? Or are you using Google AdSense or a typical ad network including Burst, Tribal Fusion, Casale, etc?
Lastly, Darren asks that you contact him via his blog if you looking for advertisers for your startup.
Comments Off
