Archive for November, 2007
Google’s Streetview was celebrated at launch, but caught some flack when they were captured the public in some embarrassing situations.
Google’s hoping to avoid similar issues when they complete their launch overseas. According to Google’s senior privacy council, Google will begin altering photos to make sure that faces and license plate numbers aren’t recognizable. The move’s more aggressive than how unflattering photos or personal information are being handled in the U.S., where users have to write in for image take downs. But if it’s embarrassing enough, chances are it’s already been plastered all over the internet.

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Jakob Lodwick, the co-founder of IAC owned video site Vimeo, left the company today. The reason? Apparently Lodwick didn’t see eye to eye with the IAC brass on creative issues, and specifically had a run in with IAC chief Barry Diller three weeks ago.
That’s not surprising, given the picture Lodwick chose to include with his goodbye post. A source close to Lodwick says “he was let go.”
Lodwick’s girlfriend, Julia Allison (who made a scandal at our August Capital party last summer - see video here), wrote a blog post saying “Dear Jakob, I wish I hadn’t found out you left the company you’ve been with for the last seven years from your blog. Love, Julia.”
Lots of drama out in NYC this evening.
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New figures released by comScore show that YouTube remains the outright leader in online video.
Based on videos viewed, Google owned sites (YouTube + Google Video, but mostly YouTube) commanded a 28.3% market share in the United States in September with Fox Interactive Media (FIM) sites (MySpace and others) on 4.2%. The figures (see chart) demonstrate that YouTube doesn’t dominate video viewing as much as would be expected, suggesting that the long tail is alive and well in the sector given the top ten video sites only hold 45.2% of all videos viewed online.
The unique viewer numbers for video destinations also show Google leading, but by a smaller margin of 39.4% vs 22.6% for FIM sites. These figures are for people visiting the actual video sites themselves suggesting that much of YouTube’s dominance comes not from YouTube.com itself, but from people embedding YouTube videos (28.3% of all videos viewed vs 4.2% for FIM).
Notable in its absence from both top ten charts is the IAC owned Vimeo, who according to this post fired founder Jakob Lodwick today. Clearly Vimeo isn’t performing although it has positioned itself well with support for HD video. IAC usually takes long term positions in companies it owns (Ask.com for example) so it’s not on Deadpool watch yet but you’d expect IAC will be looking at ways of improving its performance going forward.
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AdBrite might have just secured an additional $23 million in funding, but at midnight tonight its business prospects may look decidedly dimmer. Competing ad network Etology is cutting deals with some of AdBrite’s biggest customers to take over their ads.
A big chunk of the ads that AdBrite serves are for porn sites on behalf of the AVN Media Network. These AVN Ads make up 31 percent of AdBrite’s total daily impressions (259 million out of 824 million total, according to the respective Websites). Yes, porn is the lifeblood of many of these online ad networks—don’t act so surprised.
Since December, 2004 AdBrite has been supplying the technology, billing, and payment platform for AVN Ads. Now that deal is going to Etology, who will manage the site from now on and relaunch it with a new look. Before that happens, AdBrite is trying to redirect all of its members to its own new adult advertising sub-brand, BlackLabelAds. If you go to the AVN Ads Website, you will see a big pop-up trying to switch advertisers and publishers with existing accounts over to BlackLabelAds. Yet, according to Etology, it has already secured the loyalty of 1,268 (and counting) of the biggest porn sites on AVN Ads, including YouPorn, PornTube, and RedTube. (Out of 6,614 total). Those 1,268 sites account for 108 million daily impressions (or 42 percent of AVN Ads’ total, and 13 percent of AdBrite’s total). The other 151 million impressions are still up for grabs. Etology is trying to lure them with a 75 percent share of revenues, versus the 70 percent they got from AdBrite.
I caught up with AdBrite co-founder Philip Kaplan on the phone to get his take. He notes that all the current 6,614 sites that run AVN Ads have AdBrite code on them, and that is going to stay there unless they take it off. “If you were an AVN Ads user before, you are automatically a BlackLabelAds user.” But he is really not too worried about losing the porn business because it is not where he sees the future:
Adult is an interesting thing. It is a lot of pageviews, it is not a lot of revenues. Most of the major players support it, but as the Internet advertising business is growing and more mainstream advertising is coming from TV and print, it is becoming less and less significant.
In the meantime, he is happy to fight it out with Etology for the porn advertising business, but it is not where he is planning on spending the bulk of the new money he just raised.

Here is what the new AVN Ads Website will look like:

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30
11
2007
Posted by: chunp in Heat, Kicks, Sneakers

Every December, fans of LeBron James eagerly await the latest birthday offering from NikeBasketball. This year, the new Zoom LeBron V arrives in the familiar green and gold of his alma mater, Saint Vincent-Saint Mary’s. The SVSM Zoom LeBron V features a Phyposite bucket with plush leather overlays and perforated Nubuck upper, while a full-length Zoom Air unit offers the ultimate responsive ride.
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So, I’ve succesfully installed Apple’s new OS, Leopard, rebooted, and I have in front of me “Aurora,” OS X’s new desktop wallpaper. Striking. My first thought is, new toy. My second thought is, OK, where do I start?
Many of you are more than extremely Mac-savvy. But for those of you who are less experienced, or [...]
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30
11
2007
Posted by: chunp in Heat, Kicks, Sneakers

The Nike Sub Zero collection contains three different stories: Warm, Safe and Dry. For the Safe line, Nike created the “Reflective Safety” pack of shoes, containing the Air Max 95, the Nike Vandal and the Air Foamposite One.
Laurel Mitchell, Product Line Manager for Urban footwear, walks us through the inspiration for the Air Max 95 and Nike Vandal. “On the Vandal High, we decided to put the reflectivity in the strap because we’ve never really done that before. We went with the dark army colors and the pink to give it a little shock value. We wanted to make it really urban and camo, so that’s where the color inspiration came from. The materials inspiration was just to use nice smooth leather and let the reflective strap and binding be the hero of the shoe.”
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30
11
2007
Posted by: chunp in Heat, Kicks, Sneakers

With the Jordan Retro 8 coming back strong this year in original colors, it’s easy to forget it was first re-released back in 2003. The black/chrome colorway has an elegant appearance, with the black Nubuck upper providing a stark background for the monochrome brush strokes on the heel and the chrome detailing on the straps.
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30
11
2007
Posted by: chunp in Heat, Kicks, Sneakers

Designer Marc Newson is a pioneer in the art of biomorphism, incorporating flowing lines, translucency and the absence of sharp edges. One of his most outrageous creations is the Nike Zvezdochka, a beautiful, multi-purpose shoe inspired by Newson’s time spent working at the Russian Space Institute, where he saw pictures of cosmonauts wearing socks specially designed for exercising in space.
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Flux, a new social network joint venture between Viacom and SocialProject, had a limited launch in September.
The platform is the cornerstone of Viacom’s social network strategy. Instead of building independent networks for MTV and its hundreds of other brands, they’ve built a distributed platform that shares users, infrastructure and content, but allows for distinct branding and community building around each property. And Flux isn’t just for Viacom - third parties are using it as well.
When Flux launched it had only a few hand picked non-Viacom partners. Today they are opening up the platform for anyone that wants to join.
Like Ning, it’s fairly easy to create a Flux social network. The look and feel can be customized via templates or by uploading your own CSS, and the network can be mapped to your domain name.
Once created any Flux member can join your network with a single click. Since Flux is already gaining users via their launched Viacom and other properties, this gives young communities a deeper pool of users to draw from. And the fact that new users do not need to create a new profile, friends list or login credentials gives them a greater incentive to join. User data is exportable, Flux says, if the partner creates a privacy policy stating that.
Partners have three integration choices. fShare, the basic integration, allows users to take content from the site and easily embed it into other social networks. Flux Lite allows partners to create a basic social network. Flux custom gives nearly full control over the look and feel and has additional features. Partners can choose any integration, it just takes a little more work to use the custom features. Flux will add new developer features over time as well. The chart to the right (click for larger view) shows the various options.
We’ve created a test social network on Flux, at techcrunch.flux.com. And we’re also integrating their fshare functionality into the main TechCrunch site as an illustration of how it works - see the button below each post.
Flux partners can choose to show Flux ads on the site, or use their own. Flux says they are currently selling at a $1.50 CPM and will split that 50/50 with partners. If a partner chooses to display their own ads instead, they must split revenue with Flux 50/50 as well.
Flux v. Ning
Flux and Ning have very similar features and will compete for communities looking to build a social network (and there are lots of other choices as well). Ning has an established platform, lots of money, and 130,000 existing communities (including Playboy). Flux also has a great platform, and the leverage of all the Viacom properties to promote it.
Ning sees the threat from Flux. CEO Gina Bianchini wrote a fiery point-by-point comparison of the two services earlier this week - Flux disputes some of the facts.
Ning is currently supporting Google’s Open Social platform. Flux says they will fully support Open Social beginning in January.
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